Oil Drip Ritual 

Saying No to Fast Fashion –

A public intervention in Brussels

It is estimated that there are already enough clothes on the planet to dress the next six generations. The more new clothes we buy, the more we send to landfill and the more microfibers pollute the air, waterways, and the ocean. Countries importing textile waste are already overwhelmed by mountains of discarded clothing. Synthetic fibres like polyester take hundreds of years to fully decompose. Yet, the industry keeps on increasing production.

On June 24 and 27 2026, Ocean. Now! and its partners Break Free From Plastic, Seas at Risk, Fashion Revolution Germany, Fashion Revolution Belgium, and Greenpeace Africa held a public intervention in Brussels. On the occasion of the Textiles Recycling Expo, a group of caring people gathered for an “Oil Drip Ritual”, exposing the hidden origins of synthetic fashion

The public performative intervention was be visually based on our campaign series Under Our Skin – Microplastics in Fashion, addressing the detrimental consequences of Fast Fashion.   It was held at two loctions:  Brussels Expo (June 24) and Place de la Monnaie (June 27).

OBJECTIVE

The objective of the intervention is to create a counterweight to the Textiles Recycling Expo in Brussels. Our message: Recycling is not a solution for the plastic fashion crisis we are in. We demand systemic change to solve it! 

ACTIVITY

The action was simple: on polyester t-shirts, we applied a substitute of crude oil, and quietly stood still. 

Why polyester t-shirts? Ocean. Now!’s current project addresses polyester microplastics in fashion. Learn more about the material of polyester and the science behind microplastic fibers.

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Sign our Petition addressing adidas
Our current project: polyester microfibers

The main issue about polyester is that it is a petroleum-based material that does not degrade and that is potentially toxic for living organisms. View more scientific details here.

Our positioning is based on the precautionary principle from the field of environmental law: an increase of synthetic microfibers should be avoided at all costs.

We also observe global injustice tied to the fashion waste trade – a new form of colonialism – arising from the 

growing Fast Fashion industry. At our event, we presented interviews with people we conducted in Ghana conveying insight on this topic.

Ocean. Now! is working in the political field at the EU level to contribute to the regulation of synthetic fibers. We strongly pledge for the integration of indigenous wisdom in value systems.

In addition, we are addressing adidas in this petition, challenging the brand to be innovative about their extensive use of polyester fabrics.

COLLECTIVE ACTION

With this, we would like to warmly thank the committed volunteers for joining this powerful action and statement, in the middle of an unprecedented heat wave, in Brussels. Together, we can contribute to creating a new, non-toxic and circular fashion system.

Copyright Ocean. Now! 2019. All Rights Reserved.

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